Luc Besson’s smash hit needed a ton of fake ads for a scene where Scarlett Johansson discovers that she can scroll through time on Times Square New York. Also, a bunch of fake Taiwanese TV News feeds signposting Lucy’s escape and massacre at a hospital.

Designer/Animator: Fredrik Nordbeck
Director: Luc Besson
VFX Supervisor: Nicholas Brooks
Chinese Translator: Onyee Lo
Client: EuropaCorp
Project: Design and Animation of media content for feature film
Date: 2015